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At a glance.

William Hill, The Home of Betting, has one of the most recognised, respected and trusted brands in the industry.

Employing more than 17,000 people in nine different countries, we provide our customers with an array of betting and gaming opportunities across multiple channels in shop, onlinemobile and telephone which enable them to bet and play wherever, whenever and however they want.

Since we were founded in 1934, William Hill has played an important part in the continuing development of British gambling. Over the years, we have built a reputation for being knowledgeable, honest and trustworthy. Even though we have now grown into a market-leading international business, our heritage still remains within us.


We are the UK’s largest bookmaker with a network of over 2,400 licensed betting shops across the country. You can bet on a wide range of sporting and other events over-the-counter or through self-service betting terminals or experience the excitement of casino-style games on our latest gaming machines. Find out more

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Online website

William Hill Online is one of the leading European online gaming and betting businesses. With more than 500,000 betting opportunities on offer every week and a full suite of gaming products available, you can enjoy a high-quality betting and gaming experience in the comfort of your own home. Find out more

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Sportsbook app

Mobile is the newest and easiest way to gamble. We offer a range of mobile-friendly sites as well as native apps such as our highly rated sports betting app. We also provide betting solutions for third parties, such as the Racing Post and Racing UK. Find out more

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We have rapidly grown our international presence in recent years through acquisitions in Australia and the US and launching online in Italy and Spain. We have established our second home market in Australia where online betting is becoming increasingly popular. We are also the largest legal bookmaker in the US by number of outlets, offering unrivalled products and services through our sports books in Nevada and a cutting-edge mobile platform.  Find out more.

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Our Telephone betting channel is popular with customers who prefer the personal touch with a fast and easy way to place their bets. Find out more

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By accessing, continuing to use, or navigating throughout this site you accept that we will utilise certain browser cookies to improve the experience which you receive with us. William Hill do not use any cookies which interfere with your privacy, but only ones which will improve your experience whilst using our site, please refer to our FAQs for further information on our use of cookies and how you prevent their use should you wish.

Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England