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Welcome to the UK’s number one bookmaker.

With our network of 2,390 betting shops across the UK, there is a William Hill near you where you can find the most extensive range of betting and gaming products on the high street, combined with a friendly and welcoming atmosphere. We offer betting products over the counter and via self-service betting terminals, and electronic casino-style games on our latest state-of-the-art gaming machines.

Sports betting

Like our founder Mr. William Hill who produced the first fixed-odds football coupon in 1944, we continue to pioneer new products to make betting easier and more entertaining for our customers. Find out how to place a bet.

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Gaming machines

Gaming in our shops is getting better and better. With 22-inch, HD screens, ‘Storm’ is the most advanced gaming machine on the high street. The latest ‘Storm Plus’ model available in some shops has also added a new function that rewards our customers during play. Find nearest shop.

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Our shops

We invest in expanding and renewing our shop estate to help our customers feel at home. Take a look at our new shop design. We broadcast live racing coverage from all the UK’s tracks and from around the world. With our new video walls and optimised information display, the viewing experience at William Hill is better than ever before.

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Registered Office: Greenside House, 50 Station Road, Wood Green, London N22 7TP.
Registration Number 4212563 England