Our customers see William Hill as The Home of Betting. This vision is projected externally via our branding, our marketing activities and our product offering.
We want to integrate this identity into our organisational culture and live by it internally: to define the way we work with each other, we behave towards our colleagues and we deliver operational objectives.
CUSTOMERS.
Customer service lies at the heart of our business. Gambling is an exciting form of entertainment and we aim to provide customers with an enjoyable experience whilst showing leadership in customer satisfaction and protection.
EMPLOYEES.
We are a major employer, with over 16,000 people working in eight countries. Excellence in our operations is based on specialist expertise and we are keen to attract, retain and develop the highest calibre individuals. We aim to provide a safe and fair working environment, with opportunities for employees to grow and develop with William Hill.
SHAREHOLDERS.
We have been listed on the London Stock Exchange since 2002 and recognise it is our responsibility to communicate clearly, regularly and on a timely basis. We support this through a dedicated investor relations team and by providing regular access to management. In addition, shareholders are able to engage with our Chairman and Non-executive Directors on specific issues on an ad hoc basis.
WIDER COMMUNITY.
As a large employer and taxpayer, we make a significant contribution to the economy and to the local communities in which we operate. We also have a responsibility to our regulators, an impact through our environmental footprint and a contribution to the sports we support. In all areas, we aim to be fair, trustworthy and open to engagement and to be a positive influence in communities.