System.Web.Mvc.HtmlHelper`1[Umbraco.Web.Models.RenderModel]

How we performed in 2018.

Group KPIs

Net revenue (£m) 1

2016 1490.0

2017 1592.8

2018 1621.3

£1,621.3m

+2%

Adjusted operating profit (£m) 2

2016 246.1

2017 273.8

2018 233.6

£233.6m

-15%

Basic, adjusted EPS (p) 3

2016 20.6

2017 26.1

2018 20.6

20.6p

-21%

Corporate responsibility KPIs

Employee engagement participation4 (%)

2016 (No data)

2017 89%

2018 88%

88%

-1 ppts

Retail net promoter score [NPS] (%)

2016 68

2017 76

2018 76

76%

+0 ppts

Community contributions (£m)

2016 27.6

2017 30.6

2018 31.4

£31.4m

+3%

Channel KPIs: Online

Sportsbook margin (%)

2016 7.2%

2017 7.6%

2018 8.0%

8.0%

+0.4ppts

Revenue per unique active player (£)

2016 242.6

2017 258.3

2018 213.0

£213.0

-18%

Unique active player (no. in 000s)

2016 2,245.9

2017 2,388.4

2018 2,979.1

2,979,100

+25%

Channel KPIS: Retail

Sportsbook margin

2016 17.6%

2017 18.0%

2018 18.2%

18.2%

+0.2 ppts

Average profit per LBO (£)

2016 68,299

2017 68,120

2018 64,419

£64,419

-5%

Average gross win per machine per week (£)

2016 998

2017 1028

2018 1015

£1,015

-1%

Notes to charts
  1. Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.
  2. Adjusted operating profit is defined as profit before interest and tax, excluding exceptional items and other defined adjustments. We previously referred to this metric as ‘Operating profit’ and have updated its naming to clarify that it is an adjusted measure. Further detail on adjusted measures is provided in note 3 to the financial statements.
  3. Adjusted EPS is calculated using adjusted profit after tax and is used for remuneration purposes and in evaluating performance for dividend policy purposes. Further detail on adjusted measures is provided in note 3 to the financial statements. The calculation of EPS measures is shown in note 11 to the financial statements.
  4. In 2016, a full survey was not undertaken as the date of the annual survey was moved.